Introducing Ask a Sync Expert: our new Q&A page where you send us your sync licensing-related questions and we select the best ones to be answered by experts!
The world of music licensing can be a confusing place so this is a great chance to learn from professionals and up your sync game. Check out a few examples of the questions and answers we’ve featured so far below:
Q1: What’s the process for licensing a cover song? If I’m an artist who has a mechanical license for a cover, how does a music supervisor license that?
A: Mechanical licenses only apply to audio only formats – you would need to issue a license to use a master recording ONLY since presumably you do not control the publishing. The original writer and their publisher would control the right to license the underlying composition and without that license, your master use license is essentially useless. Both master owner AND publisher must agree to license the song to an audio-visual production. You can request to get the same fee as the publisher, but your ability to license the recording will be at the whim of the writer and their publisher.
Q2: Would you recommend approaching music supervisors directly or going through a sync agency?
A: If you have the connectivity to approach a music supervisor directly, go for it, but be respectful of their time. If you hit them too often, you’ll never hear back. Find a kind balance of communication, so the music supervisor doesn’t feel overwhelmed. Synch agencies are a good route because many of them of established relationships in place with music supervisors. It doesn’t hurt to approach music sup’s yourself if you are able, but also go through an agency. Teamwork is always good. Just make sure you’re not both approaching the same people.
Q3: Where can you find a list of the best sync agencies?
A: Here are several great resources for finding the right sync agency: