If you’ve seen us before, you probably know that here at Synchtank we love ourselves some ✨metadata✨.
This magical little keyword has so much power behind it, and when used correctly it can be the make or break difference between your music finding its perfect placement, or getting lost in the sea of sync.
In this blog we cover what metadata is, why metadata search matters and the tech that can help you get there.
What is Music Metadata?
There are many ways to explain what metadata is, the easiest and simplest definition would be to say that metadata is data that explains data…
But, that can get a little confusing, so we like to think of it as data DNA. Think about all the components that make up each individual person, first there’s the obvious things such as gender, hair colour, eye color, etc, the descriptive factors basically. But then there’s so much more to a person isn’t there? Their star sign, favorite color, their pet peeves, favorite food, okay, I’m straying from the point a little, but the thought process is the same when it comes to music. There’s the obvious data such as song name, composer, genre, library, etc, but then there are the things that make a song unique; instrumentation, feelings, emotions, you get the jist.
Why Metadata Search Matters
Correctly tagging and searching music with metadata allows you to save time, make your catalog more discoverable, and avoid legality issues down the line.
If you’re on the catalog side, it can only benefit you to meticulously tag your music! Music supervisors are the gate keepers of sync placement and while that sounds amazing, it usually comes with really tight deadlines and timeframes, leaving them with little time to spend listening to every song, and that’s where metadata comes in.
If your music can be found by emotional and specific searches like “1980s-style synth-pop track with a sense of hopeful melancholy, female vocals, and a tempo of 120 BPM.”, you’ve made it really easy for your music to be found and placed.
In turn increasing the discoverability of your catalog for more sync opportunities!
Challenges and Enhancements with AI
You can be as meticulous as possible, but we’re all still human, and that’s okay! The incorporation of AI into the industry is helping bridge that gap.
We know that the music industry and AI is a hot topic, but when it comes to syncing your music and organising catalogs, it can only help.
Synchtank is a perfect example of this, thanks to our partners, we’ve been able to incorporate an additional feature of AI Search to our Core Platform, meaning that your regular platform now has the option to become a super-powered AI search interface! Whether it’s rapid metadata tagging, or similarity search, we’ve got you covered.
Synchtank Core Platform
On the subject of AI and organising data, the Synchtank Core Platform is an all in one source of truth that allows you to manage your catalog (with an optional AI Search add on), and all that meticulous metadata search that we’ve been talking about.
It also has a pretty branded front end website that you can fit to match your brand! Aside from finally getting a hand on organising your catalog, our platform allows you to create playlists and share them with the people you need to share them with, and customize your user permissions so that you have full control, all the time. Oh, and we also offer reporting across the board, so you know what things are working and what to target next.
So, now that you’re an expert on metadata and all the wonderful benefits that it can bring you, why don’t you let us give you a hand getting you started and talk to us about how we can make that happen? Book a discovery call here!
