BMG is to expand its unique service ethic and distinctive repertoire strategy in Latin America with a new office in Mexico set to serve as its hub in the region.
The company has begun recruiting for a General Manager and synch and copyright staff and will open its doors in Mexico City mid-year.
Dominique Casimir, EVP Repertoire & Marketing EU, APAC & LATAM [pictured], said, “Latin America is one of the most dynamic regions in music today. While we have a long history of working in these territories through third parties, now is the time to offer our clients an end-to-end BMG experience. We believe there is a significant gap in the market for our service-based ethic.”
“Latin America is one of the most dynamic regions in music today.”
– Dominique Casimir, BMG
Initial focus will be on developing services for BMG’s existing Anglo-American and Spanish language clients, before building a local repertoire roster. Like all BMG operations, it will offer music publishing and recordings under one roof and off the same global cloud-based platform.
The company has had an operation in São Paulo, Brazil, since 2016 which likewise evolved from managing existing repertoire to developing its own local signing strategy, from rock group Ego Kill Talent and pop artist Zeeba to one of the most renowned Sertanejo artists, Henrique & Diego.
Last month new IFPI figures showed the extent of the opportunity in South America. The region’s recorded music market grew by 31.2% in 2021, with Brazil (+32.0%) and Mexico (+27.7%) accounting for 66.5% of revenues. Streaming revenues accounted for 85.9% of the South American market, one of the highest proportions in any region.
”Streaming is vital,” said Casimir, “but reflecting our strong music publishing business, we will be equally focused on optimizing performance income for touring artists in the huge South America live music market.”
The new Mexico operation will work closely with BMG’s US-based Latin clients and BMG Spain’s local roster.