A lot of people we speak to (outside the industry) assume that music sync is limited to TV production and movies. Both you and we know that it isn’t.
Author
Emma Griffiths
What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.
As a software company in the music industry we often come across companies grappling with the dilemma of whether to build or buy software to solve a business issue.