Landing a sync deal is a dream, but the legal jargon can be a maze. We break down master vs. publishing rights, MFN, and how sync money actually flows.
At SXSW London 2026, Paul Pacifico and Jeremy Silver tackled the ethics of AI in music. Inspired by this panel, Meg Adams reflects on how the music sector is navigating the complex intersection of copyright, generative AI and human creativity.
We sat down with three members of the Synchtank team to get their honest take on what bad data actually looks like in the wild, what it costs, and exactly where to start if your catalog needs attention.