Emma Griffiths

So last night we sponsored the AIM (Association of Independent Music) “Sync Licensing to TV, Film, Adverts and Games” conference. Here are the salient points we took away:

Following on from the post a couple of weeks ago we meet a lot of independents who are considering whether they should proactively get into the sync/licensing game.

Do you really love your music? Really? Not just liking it, listening to it, digging it…… but REALLY loving it?

We’re hearing a lot of people saying “Midem is quiet” and that therefore less business is being done. Our take on this is that Midem is actually reasonably busy but that more QUIET business is being done.

What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.

In our last post we promised a simple example of the thought/assessment process around whether one should buy software or build software.

As a software company in the music industry we often come across companies grappling with the dilemma of whether to build or buy software to solve a business issue.

Hurricane Sandy was eye opening, scary and terrible for many. We were lucky in that our New York office got off reasonably lightly all things considered. The worst it got for us was that we didn’t make it into the office together for the best part of a week and we worked from home. We […]

Working in ‘B2B’ (Business to Business) in the music industry is kind of like being Quasimodo. You’re not glamorous, you’re not sexy but underneath it all you’re working hard to the benefit of all.

We love computers, we love what they can do, but they’re not human.

So the music industry is under pressure. Sure it is, the world is (still) readjusting to digital and the music industry top line is being hammered.