Over the last year we’ve been working with more and more indie companies who want to make sync work better for them. If you’d like to do the same but find the world of sync a daunting and confusing place (which it often is), check out our 5 essential tips:
Emma Griffiths
Midem 2013 was interesting. Attendance was down and everyone was grumbling it was the quietest yet.
Cost cutting is on trend today in the major and minor record labels and publishing companies – many companies spending less, both on salaries as well as on core company needs
We’ve highlighted this before as we believe that rights owners in all forms should receive their due recompense.
A little tongue in cheek this post but it’s often the circumstantial that is an indicator of underlying capabilities….
Hot off the press and on the flight back to LA, Tammy reflects on her last visit to SXSW in the early 00’s and how the focus has shifted.
So last night we sponsored the AIM (Association of Independent Music) “Sync Licensing to TV, Film, Adverts and Games” conference. Here are the salient points we took away:
Following on from the post a couple of weeks ago we meet a lot of independents who are considering whether they should proactively get into the sync/licensing game.
Do you really love your music? Really? Not just liking it, listening to it, digging it…… but REALLY loving it?
- Analysis
MIDEM – why the old ways were loud and the new ways are quiet
by Emma Griffiths Jan 28, 2013We’re hearing a lot of people saying “Midem is quiet” and that therefore less business is being done. Our take on this is that Midem is actually reasonably busy but that more QUIET business is being done.
What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.
In our last post we promised a simple example of the thought/assessment process around whether one should buy software or build software.