Heading to Midem 2016 and looking to develop your knowledge on the sync industry? Here’s a guide to the sync and music supervision panels at Midem this year:
Saturday 4th June 2016
02:00 PM – 03:00 PM, Networking Village
Looking to develop your network? Meet with sync experts in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.
06:30 PM – 07:00 PM, Main Room
Award-winning music supervisor Mary Ramos (pictured) has helped create the musical identity for over 100 films for the past 20 years. In this exclusive interview, she will talk about the international sync market, the practicalities of licensing, as well as her own latest projects and share her vision on the business today and what are the creative and commercial considerations involved in programming the music for Tarantino’s movies.
Sunday 5th June 2016
10:00 AM – 10:45 AM, Label Summer Camp
Revenues from synchronisation deals — the use of music in TV adverts, films and brand partnerships was up 8.4 per cent last year and now accounts for 2 per cent of total industry revenue, with $347millions. For a label or publisher, pitching an artist or a catalogue to music supervisors is not an easy task. It’s a form of art and requires skills to catch the eye of these music buyers. Learn for this panel discussion on how you need to address the music supervision community from experts at labels and publishers and discover the best stories they encountered.
10:45 AM – 11:15 AM, Label Summer Camp
Grey group gives you the chance to have your track becoming the next anthemic song for all things T.J.Maxx (Digital, Video, TV & Radio). Submit your music for consideration before May 30th at http://bit.do/grey_tjmaxx. Director of Music at Grey Worldwide Josh Rabinowitz (pictured) and T.J.Maxx will evaluate all submissions to create a Top 20 Playlist that will be presented during the session.
11:15 AM – 12:00 PM, Label Summer Camp
Synchronization is a growing segment of the music market and sync deals can provide a stable and significant source of additional revenues to labels and publishers. Hear from the music supervisors about the do’s & don’ts of the sync business and how to succeed in this highly competitive world of sync. Learn the differences between placements in commercials, TV Shows, movies and video games, how to pitch your music to a specific media and the pitfalls to avoid when addressing the music supervision community – from a discussion between today most renowned music supervisors.
12:00 PM – 01:00 PM, Label Summer Camp
While the effectiveness of traditional celebrity endorsements and product placements continue to erode, the need for smart, alternative ways of reaching internet-based niche audiences is only going to increase in 2016 and beyond. One of the best ways of doing this is through cohesive, focused marriages between brands and music, to the point where the one becomes indistinguishable from the other. This approach is going to win not only because it’s more cost effective than traditional advertising, but also because it doesn’t look like traditional advertising. Discover the different ways that brands and music can work together and the new successful approaches are emerging every day from a panel of experts coming from both sides.
To view the full Midem schedule head here.
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