Cyanite, a tech company with various solutions in AI-powered music tagging and search, has signed a global deal with music giant BMG to unlock new value from its three-million-track catalog.
As we covered in our recent article on AI tagging solutions, Cyanite builds powerful AI-based solutions to efficiently tag and search music, helping rightsholders extract maximum value from their catalogs. “It’s about much more than tagging or sonic search – it’s about bringing human needs and artificial intelligence together in the best possible way,” Jakob Höflich, Co-Founder and CMO, told us.
BMG has appointed Cyanite to help make its entire repertoire more searchable and accessible for sync, allowing them to identify “hidden gems” in the search for the perfect song for film, TV, games and advertising usages. “Working together, BMG and Cyanite will uncover the potential of every single track in the catalog,” explains Cyanite CEO Markus Schwarzer.
“Our objective with Cyanite is to maximise the chances for every single song in our repertoire to be licensed.”
– Allegra Willis Knerr, BMG
BMG SVP Global Synch Licensing Allegra Willis Knerr said: “In a world in which there are literally tens of millions of tracks available to Synch, AI offers the ability to simultaneously improve the accuracy of pitches and level the playing field for artists and songwriters. AIready, wherever the brief allows it, BMG has abandoned the distinction between ‘frontline’ and ‘catalogue’. Our objective with Cyanite is to maximise the chances for every single song in our repertoire to be licensed.”
The news comes after Cyanite announced in August that it has closed an €800,000 seed investment round to further expand its AI-based solution for the music industry. This investment was led by former finetunes founders Oke Göttlich and Henning Thieß. The goal is to sustain the company’s vision of universal music intelligence to revolutionise how music is selected in entertainment and advertising.
BMG is the second division of Bertelsmann to sign a deal with Cyanite, following RTL Group, the Luxembourg-based international media conglomerate.