Written by: Synchtank
April 6, 2021

Synchtank Releases ‘Drowning in Data’ Report Focused on Royalty Challenges

We’re excited to announce the release of a new industry report, Drowning in Data: Royalty Accounting and Systems in the Digital Age.

The music business today is made up of countless revenue streams, all with endless volumes of micropayments and many billions or even trillions of lines of data to be processed. Music publishers and their systems are facing an uphill battle as data volumes continue to grow at an exponential rate and rights and payments become increasingly complex.

These are the systems that underpin the royalties ecosystem, and they are struggling to cope.

This is the focus of Drowning in Data – Royalty Accounting and Systems in the Digital Age, a new report from Synchtank which addresses these challenges and how systems can be primed to handle them over the next decade and beyond.

Key topics include:

  • The trends behind this explosion in data and how high data volumes will continue to rise in the years to come
  • How rights holders, artists and songwriters are losing out on what could be billions of dollars of revenue because of poor data management and a fragmented rights and payment landscape
  • The growing demands for transparency and how royalty statements, advances and payments are evolving
  • How data and technology can be leveraged to drive operational decision making and inform key processes including catalog valuations
  • The importance of modern, integrated royalty systems and the implications of building your own royalty system versus buying an existing solution
Written by: Synchtank
December 28, 2020

The Synchtank 2020 Round Up

As the year comes to a close we’ve put together the Synchtank Round Up 2020, a collection of some of the best Synchblog content and our key business highlights.

Chris Cass – Chief Business Officer, Synchtank

Head here to read the full round up, which includes the following foreword from Synchtank’s Chief Business Officer, Chris Cass:

Despite everything happening in the world (don’t mention the p-word) 2020 turned out to be the most successful in Synchtank’s history. New clients, new partners, new solutions (including IRIS, our music publishing royalty platform) and new team members all helped drive our revenue growth to its highest levels ever. Congratulations to the team for all their contributions and thank you to our clients and partners for your continued business.

In 2020 we saw yet again the requirements for ever- more sophisticated rights and data management systems demanded by industry players that use music in their business. Increasingly we have seen how these have to be flexible enough for rapid, low risk implementation yet have the ability to tightly integrate with multiple big data, finance and royalties platforms – including our own.

Despite everything happening in the world (don’t mention the p-word) 2020 turned out to be the most successful in Synchtank’s history.

Chris Cass, Synchtank

All of this as the entertainment world continues its inevitable global shift from physical to digital and linear to on-demand causing an explosion in data volumes. It was highly satisfying to see Synchtank being in a position to configure software to meet such needs – though of course there were some disappointments too when budget wasn’t quite there.

The creation and consumption of UGC is a phenomena that continues to grow as Jon Bahr explains in a Synchblog article below. The role our software plays supporting CD Baby and other similar Synchtank clients such as United Masters, who are both specialists in providing added value services to the self-published writer and self- recorded artist, is something we are pleased to enable.

Read our 2020 round up in full here.

Synchtank 2020