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Unlock the stories behind sync, metadata, and innovation with actionable insights that power the music business forward.
How to Build your Synchtank Platform
Choosing the right modules can be overwhelming, but it doesn’t have to. We have put together the following guide, explaining how to build your Synchtank platform depending on who you are and what you do.
Synchtank
15 hours ago6 min read
Audio Network Cuts Album Release Preparation time by more than 85% with Synchtank
Discover how Audio Network reduced album release preparation time by over 85% with Synchtank, streamlining catalogue management, metadata and global music delivery.
Synchtank
4 days ago3 min read
Amy Hegarty: You Can't Transform a Business Without Change
Leading Synchtank through transformation has meant making tough choices, repeating the strategy until it connects, and proving that empathy and accountability can coexist. Here are the honest leadership lessons from two years in the CEO chair.
Amy Hegarty
7 days ago5 min read
AIMS in Synchtank: Four Common Misconceptions
Discover four common misconceptions about AIMS AI music search in Synchtank, from audio and lyrics search to metadata tagging and finding hidden tracks in your catalog.
AIMS
Oct 153 min read
The Lifecycle of a Track in a Production Music Library
In this article, we follow the full lifecycle of a track from its initial composition to its final screen placement, highlighting where asset management matters and why effective metadata practices are essential to commercial success.
Carmen Mas Franco
Oct 83 min read
How to Build your Synchtank Platform
Choosing the right modules can be overwhelming, but it doesn’t have to. We have put together the following guide, explaining how to build your Synchtank platform depending on who you are and what you do.
Synchtank
15 hours ago6 min read
Audio Network Cuts Album Release Preparation time by more than 85% with Synchtank
Discover how Audio Network reduced album release preparation time by over 85% with Synchtank, streamlining catalogue management, metadata and global music delivery.
Synchtank
4 days ago3 min read
Amy Hegarty: You Can't Transform a Business Without Change
Leading Synchtank through transformation has meant making tough choices, repeating the strategy until it connects, and proving that empathy and accountability can coexist. Here are the honest leadership lessons from two years in the CEO chair.
Amy Hegarty
7 days ago5 min read
Soundtracking the Future: Production Music's Growing Role in a Shifting Media Landscape
Industry leaders from PRS for Music, MCPS and the Production Music Awards discuss creative excellence in gaming and TV soundtracks, ahead of the 12th annual PMA ceremony.
Meg Adams
Jul 311 min read
Auditing Your Assets: How to Run a Quick "Health Check" on Your Music Rights Data
We sat down with three members of the Synchtank team to get their honest take on what bad data actually looks like in the wild, what it costs, and exactly where to start if your catalog needs attention.
Meg Adams
Jun 410 min read
What Your Artist Manager Wishes You Knew?
In this article we interviewed four artist managers to hear from their point of view the challenges they face, what they wish their partners understood, and how labels, publishers, and production music companies can work better with them every day.
Meg Adams
May 2119 min read
The Lifecycle of a Track in a Production Music Library
In this article, we follow the full lifecycle of a track from its initial composition to its final screen placement, highlighting where asset management matters and why effective metadata practices are essential to commercial success.
Carmen Mas Franco
Oct 83 min read
The Independent Music Business Is Going Global
Last week we attended AIM Connected hosted by the UKs Association of Independent Music. In this article, we explore the deep dives and discussions from the day.
Meg Adams
Sep 145 min read
Production Music Association Announces Nominees for the 12th Annual Mark Awards
The Production Music Association, one of the industry's central awarding bodies for recognizing excellence across the global production music community, has announced its nominees for the 12th Annual Mark Awards.
Meg Adams
Sep 102 min read
Micro-Licensing: How to Market Your Music Catalog
In this blog we’ll explore the concept of micro-licensing, the involvement of marketing and how this can be a true revenue generator for catalog owners with hundreds and millions of tracks.
Meg Adams
Aug 66 min read
Takedowns: "Restrict, Don't Delete" as a Rights Management Mantra
What does a music takedown really mean? From DSP delisting to sync license expiry, learn why rights management systems must restrict, not delete, historical data.
Carmen Mas Franco
Jul 233 min read
The Remote Catalog: How to Manage a Global Creative Team with a Centralized Asset Hub
Discover how a centralized asset hub transforms remote music management by unifying metadata and accelerating global sync pitching.
Andrea Zuckermann
Jun 253 min read
Synchtank Report - Communication Breakdown: Complexities and Solutions in Music Rights Clearance
Our latest report exposes the disjointed processes behind sync clearance and identifies solutions to key challenges.
Synchtank
Nov 10, 20221 min read
Music Publishing in the Age of The Songwriter Report - Part 4: Digital Drivers of Growth
In the final part of our report, we examine existing & emerging income streams, and how music publishers can capitalize on new opportunities.
Synchtank
Jul 13, 202228 min read
Music Publishing in the Age of The Songwriter Report - Part 3: Economics, Transparency and Equality
Part 3 of our report focuses on the debate around music streaming economics and how songwriters can be more fairly remunerated in the digital age.
Synchtank
Jul 6, 202247 min read
Music Publishing Catch Up: BMG & Concord Complete Landmark Merger, Global Publishing Revenue Grows by 9.6%, Major AI Lawsuits & More
From landmark mergers and major catalog acquisitions to escalating AI copyright lawsuits, global roster expansions, growing global publishing revenues, and key executive moves, we’ve compiled the top industry reads you need to know.
Carmen Mas Franco
Oct 18 min read
Music Publishing Catch Up: Pophouse Acquires A Stake in Iron Maiden, US Music Publishing Revenues Hit $7.3B In 2025, Auditing Your Assets & More
From major acquisitions and catalogue deals to global signings, legal developments, investment, market insights, and the latest facts and figures, we've rounded up the essential headlines, along with a selection of thought-provoking reads you may have missed.
Meg Adams
Jul 169 min read
Music Publishing Catch Up: Primary Wave Acquiring Kobalt, Bad Bunny Seeks $465,000 in Legal Fees & More
2026 has already started off to be an interesting year for music publishing so let’s take a look back at Q1 on all the essential news.
Andrea Zuckermann
Mar 269 min read
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All Blogs
Soundtracking the Future: Production Music's Growing Role in a Shifting Media Landscape
Industry leaders from PRS for Music, MCPS and the Production Music Awards discuss creative excellence in gaming and TV soundtracks, ahead of the 12th annual PMA ceremony.
Meg Adams
Jul 311 min read
Auditing Your Assets: How to Run a Quick "Health Check" on Your Music Rights Data
We sat down with three members of the Synchtank team to get their honest take on what bad data actually looks like in the wild, what it costs, and exactly where to start if your catalog needs attention.
Meg Adams
Jun 410 min read
What Your Artist Manager Wishes You Knew?
In this article we interviewed four artist managers to hear from their point of view the challenges they face, what they wish their partners understood, and how labels, publishers, and production music companies can work better with them every day.
Meg Adams
May 2119 min read
From Detection to Decision: How Cyanite Approaches AI-Generated Music
Explore how Cyanite is navigating the rise of generative AI in music in this interview with Roman Gebhardt.
Andrea Zuckermann
May 79 min read
Scaling Music Licensing in the Creator Economy: A Conversation with Ryan Neill
Learn how Ryan Neill is scaling music licensing for the creator economy. Insights on micro-licensing, metadata, and the evolving sync landscape.
Andrea Zuckermann
Apr 3010 min read
How To Keep Your Music Supervisor Happy Part 2
Hearing their point of view on the different sectors, juggling projects, and their biggest challenges gave us invaluable insight into how their world works...
Andrea Zuckermann
Nov 28, 20258 min read
Inside India’s Evolving Sync Market with Believe Sync
In this interview, we sit down with Megha Godwani, Head of Sync & Licensing (India), and Pete Beck, Global Head of Sync at Believe.
Meg Adams
Oct 15, 20256 min read
How To Keep Your Music Supervisor Happy
In this article we interviewed four music supervisors to hear from their point of view the challenges they face and how we can keep them happy and support their roles, like they support ours every day.
Meg Adams
Oct 2, 202515 min read
Summer, Sports & Sync with Carly Reid from WMG
WMG has had a fabulous summer of syncing music to huge sports moments, so we sat down with Carly Reid to discuss how her and her team have seen such great success in sport this year.
Meg Adams
Sep 25, 20256 min read
How The Music Industry Can Better Leverage YouTube with Angela Abbott from Soundstripe
We examine the platform's rising influence, music licensing hurdles, and its untapped potential to shape the creator economy's future.
Meg Adams
Aug 7, 20257 min read
Synchtank x RoEx: Elevating Audio Together
Our latest article is a bit of a different one. We’re excited to welcome our new Friend of Synchtank, RoEx!
Meg Adams
Jul 2, 20255 min read
Innovating Through Sound and Story: A Conversation with Clio Music’s Michael Kauffman on What’s New for 2026
With the 2026 Clio Music Awards fast approaching, we caught up with Michael Kauffman, Executive Director of Clio Music, to get an inside look at what’s ahead for the program.
Meg Adams
Jun 6, 202512 min read
Everything You Didn’t Know About Cue Sheets (But Should): Insights from Synchtank’s Paul s’Jacob
Cue sheets are an integral part of the music industry but what does that really mean and why are they so important?
Meg Adams
May 8, 20256 min read
Leveraging Tagging Data to Uncover Music Trends and Anticipate The Next Big Thing: A Conversation with Jakob Höflich
We spoke with Jakob Höflich, co-founder and CMO of Cyanite, about creativity, AI, emotional shifts in club music and what it means to make sense of music in an age of abundance.
Meg Adams
Apr 3, 20255 min read
Celebrating Women in Music: Stories of Empowerment, Representation, and Legacy
We celebrate female-identifying music industry leaders breaking barriers, pushing boundaries, and shaping the future.
Meg Adams
Mar 6, 202523 min read
The Evolution of Sync Music: A Conversation with Travis Terrell from Soundstripe
We speak to Travis Terrell, co-founder of Soundstripe, about his journey, emerging trends, and what’s next for sync music.
Meg Adams
Mar 4, 20254 min read
From Soundtracks to Screen: Insights from Ryan Neill, PrimalHouse Music’s CEO, on Evolving Music Supervision, Creative Challenges, and the Future of Licensing
From falling into the industry straight after college to exploring every aspect of music supervision, Neill shares his experience, challenges and his thoughts on the future of music licensing.
Meg Adams
Feb 13, 20256 min read
How CTM are Pioneering the Intersection of Music Rights and Emerging Technology
I had the pleasure of sitting down with Steve Lewis, a music publishing expert, to explore new venture and the future of music.
Meg Adams
Jan 16, 20255 min read
2024 Music Sync: An Insider’s Review with Tim Miles, Warner Music
We sat down with Tim Miles, SVP Global Sync at Warner Music, to reflect on the growth, evolution, and challenges in the music sync industry in 2024.
Meg Adams
Dec 18, 20247 min read
Turning Guessing Into Knowing: Why a Well-Tagged Catalog Is Key For Good Content Strategies
How to use auto-tagging data on a global catalog basis to derive actionable insights for your content strategy.
Jakob Höflich
Jun 24, 20244 min read
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