Following on from the post a couple of weeks ago we meet a lot of independents who are considering whether they should proactively get into the sync/licensing game.
Do you really love your music? Really? Not just liking it, listening to it, digging it…… but REALLY loving it?
What’s the long tail? The long tail is the 100’s, nay 1,000’s, of low-value sync licenses that just aren’t being fulfilled. In other words those $20/$100/$200/$300 licenses for corporate presentations, short videos, internal productions that are being missed.
In our last post we promised a simple example of the thought/assessment process around whether one should buy software or build software.
Working in ‘B2B’ (Business to Business) in the music industry is kind of like being Quasimodo. You’re not glamorous, you’re not sexy but underneath it all you’re working hard to the benefit of all.