Music-tech writer Cherie Hu presents four methods that the music industry can adopt to reimagine and revamp its own marketing by leveraging the rise of atomic consumption.
Analysis
- Analysis
Projecting Trends: Do Streaming Services Now Compete with Labels?
by Bas Grasmayer Sep 05, 2016With streaming services increasingly investing in their own original content, digital strategist Bas Grasmayer examines the impact of this on the music industry, and the implications for record labels.
We run through the latest and greatest in sync licensing and music supervision over the past fortnight, including the latest industry news, advice, and deals.
- Analysis
Projecting Trends: How Piracy Changed Music Discovery & Licensed Services Pushed It Forward
by Bas Grasmayer Aug 22, 2016As we continue our ‘Projecting Trends’ series, digital strategist Bas Grasmayer takes a look into the history of online music discovery, and what the present tells us about the future.
- Advice Analysis
Projecting Trends: Bots, Recommendation Engines & the New Music Economy
by Bas Grasmayer Aug 08, 2016In the second installment of our ‘Projecting Trends’ series, digital strategist Bas Grasmayer takes a look at bots and recommendation engines, and what they mean for the music business.
Our new fortnightly ‘Projecting Trends’ series, created by digital strategist Bas Grasmayer, examines the latest news in tech and the implications for the music industry. First up: A look at Pokémon Go, AR, and Snapchat.
A quick guide to our client BT Sport‘s approach to music, and the sync and promotional opportunities that they offer to artists.
- Advice Analysis
Music, exposure, and engaging with the indie gaming community
by Bas Grasmayer Jun 20, 2016Struggling to gain exposure for your music? Digital strategist Bas Grasmayer explains why you should be engaging with the indie video game community.
We asked the organisers of FastForward, a new music business conference for under 35 year-olds, to give us the low-down on the event.
- Analysis
Guild of Music Supervisors Awards 2016: a look at the winners
by Emma Griffiths Jan 26, 2016We bring you the inside scoop on all the winners at the 6th Annual Guild of Music Supervisors Awards in LA last week.
As 2016 approaches, we count down our top 10 most popular blog posts of 2015…
The Top 40 Music Industry Social Media Influencers of 2015, as compiled Nathan Gregory of Three Sixty Deal.