Film and TV
Depeche Mode’s ‘Never Let Me Down Again’ Flying High After ‘Last of Us’ Streaming Bump (Billboard)
“Never Let Me Down Again” more than tripled in official on-demand U.S. streams overnight, from 26,000 on the day of the premiere (Jan. 15) to 83,000 the next day — a gain of 220.5%, according to Luminate.
Movie trailers keep tweaking well-known songs. The tactic is working (The New York Times)
Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews.
Top TV Song Last Week: “Zanzibar” by Kamaliza (Tunefind)
Ginny & Georgia dropped it’s second season, with 10 episodes, on Netflix on January 5, 2023. Immediately, the returning Netflix original series jumped onto Tunefind’s trending music chart in multiple spots.
How M3GAN turned a 10-year-old David Guetta & Sia hit into spooky murder-doll music (LA Times)
Voiced impeccably by the 18-year-old YouTube star Jenna Davis, the tween doll transforms “Titanium,” David Guetta and Sia’s 2011 techno-pop hit, into a menacing minute-long lullaby.
Tunefind’s 2022 top placements show sync opportunities for catalog stronger than ever (Digital Music News)
With decades-old tracks snatching up significant sync opportunities and stealing the spotlight, catalog is now an undeniably major part of the sync landscape.
David Bowie’s long-lost Soundtrack for The Man Who Fell to Earth (Far Out Magazine)
He intended the soundtrack to follow his album Young Americans, but he focused on creating Station to Station instead. After a few months, deep into cocaine addiction, Bowie managed to produce a few unusual tracks for the film, moving between country-inspired rock and electronica.
Advertising
The role of music in successful commercials (The Music Universe)
Over the years, the extraordinary power of music has also found a way to expand beyond its own universe, finding its way into films and TV series, radio shows and entertainment broadcasts, significantly altering their structure and making a huge impact on people’s perceptions.
The song in the new Apple iPhone 14 2023 commercial (Auralcrave)
Hanni El Khatib is an American blues-rock songwriter and co-owner of the music label Innovative Leisure, which releases his music. He’s been active since 2010, and his music was featured in many commercials over the years.
Gaming
8 iconic gaming scenes brought to life by licensed music (NME)
Whether it’s used to inject some well-placed laughs or even foreshadow a game’s plot, plucking an existing song from the ether can work wonders.
How video game music is bringing orchestral scores to new ears (Games Hub)
Video game music is bringing orchestral and artistic sounds, as well as the greats of the classical canon, to a whole new generation of ears.
Business
Sync leaders discuss their hopes and goals for 2023 (part 1) (Synchblog)
Leading sync executives give us their thoughts on the year ahead and the trends they want to see more of in 2023.
Orfium bolsters broadcasting tech with Soundmouse acquisition (Music Ally)
Music tech firm Orfium’s CEO Rob Wells relished his mic-drop moment at NY:LON Connect 2023 yesterday, when he announced that the company has acquired Soundmouse.
AIM Sync 2023 line-up unveiled including Beggars, Amazon Music and Ninja Tune (Music Week)
Taking place online on February 21, speakers will include industry execs Toby Williams (music supervisor, Leland Music), Lynden Campbell (HotHouse Music), Mitch Page (Amazon Music), Emma Lomas (Beggars Group) and Robin Buckley (Ninja Tune).
The Stranger music Supervisor Jemma Burns launches Pulse Points, signs with WME (Deadline)
Jemma Burns, who has worked as a music supervisor on projects such as Netflix’s Australian feature film The Stranger, starring Joel Edgerton, and Pete Davidson’s upcoming film Wizards, is launching her own company.
Premier Music Group Closes Second Funding Round, Led by MEP Capital, to “Power Acquisitions” (THR)
The music strategy and supervision agency wants to “deliver full-service solutions that harness the power of music,” says CEO Josh Deutsch who has his eyes on deals “in new business segments and technologies to accelerate this goal.”
Genius Brands launches a music division (Kidscreen)
Genius Music, which launched this month, already has a library of more than 8,000 tracks stemming from its own original brands and also from IPs it has inherited through recent acquisitions.
Events
AIM SYNC 2023 (21st February – Online)
‘AIM Sync 2023’ the UK’s leading global online sync licensing and brand partnerships conference and marketplace brings independent music makers together with prominent international music supervisors and music buyers in film, gaming, TV, advertising, brands, and more.
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