This Fortnight in Music Supervision and Sync (03/02/23) – GMS Awards Nominations, How Music Grows Brands & More

Advertising

‘How music grows brands’: one book and two authors explain it all (Forbes)
If on TikTok, it’s a sound-on platform. 96% of the people on TikTok listen while they’re watching their content, unlike Facebook and Instagram and everything else. So music and sound has played a much more important role, especially for brands to be able to capture attention and get people into their stories.

New ads, old music: why super bowl ads license classic songs over new releases (TVREV)
According to a review of the most-liked 2022 Super Bowl ads that included licensed music by Songtradr, 85% featured songs released years — even decades — ago.

Sound is going to be a critical part of metaverse success (Adweek)
Many brands rely on their visual identity, and only a few have started considering the wider ecosystem of what a branding suite looks like for the 21st century.

The musical magic of trailerization, part III (Tunefind)
To wrap up the series on trailerization, we will elaborate on how this technique happens, including tips and tricks for breaking into the genre from the experts.

Gaming

Beyond beep beep: video game music goes to next level at Grammys (Reuters)
Now the growing popularity of the video game industry and years of advocacy from game composers will be reflected in the 2023 Grammy Awards as the Recording Academy announced its inaugural “Best Score Soundtrack for Video Games and Other Interactive Media” category.

It’s a golden age for music collaborations in gaming (NME)
Splashing out on Hi-Fi Rush‘s full soundtrack can’t have been cheap. However, its very existence – a stealth-launched rhythm game where your damage is based off how well you can groove to Nine Inch Nails – is a sign that the games industry’s musical streak is getting much bolder.

Warner announces music roleplay Roblox game Rhythm City (NME)
Warner Music Group created Rhythm City in partnership with Gamefam, which has created a number of popular Fortnite creative maps and Roblox game modes. Back in April 2022, the studio created Sonic Speed Simulator – an official Sonic The Hedgehog game for Roblox, backed by Sega.

EA Music and Berklee College of Music offering ‘next-gen’ scholarship (GamesIndustry.biz)
EA Music, the division of Electronic Arts that oversees all the music in its games, has partnered with Boston-based Berklee College of Music to offer a new scholarship to a future composer.

Business

Cyanite debuts tech for ‘complex text input’ music searching (Musically)
“Users can insert a full scene description, a synch briefing or just a hunch about a sound, and Cyanite’s Free Text Search will provide a list of suitable tracks,” is how the company described it.

Concord Music Publishing appoints Adam Gardiner as SVP of International Sync (Music Week)
Gardiner joins the publisher from Universal Music’s creative division, Globe, where he was head of film & TV. He spent 10 years at UMG working his way up from team assistant to head of department.

Defected Records makes key hires for sync and events (Music Week)
Making the move from independent publisher Budde Music, the hiring of Jess Nash marks the first time Defected and its publishing arm Defected Music will have a dedicated resource for its sync output.

Warner Chappell production Music expands to Brazil (Digital Music News)
Under Moraes’ leadership, the team will work to expand WCPM’s footprint by servicing the region’s film, television, radio, and advertising clients with its award-winning catalog of more than 190,000 tracks and sound design.

Events

AIM SYNC 2023 (21st February – Online)
‘AIM Sync 2023’ the UK’s leading global online sync licensing and brand partnerships conference and marketplace brings independent music makers together with prominent international music supervisors and music buyers in film, gaming, TV, advertising, brands, and more.