How to Build your Synchtank Platform
As you might know, Synchtank is The Music Operations Platform. In practice, this means that we are an all-in-one, fully modular system engineered for music businesses, handling every step of music operations from asset management to royalties.
Because we are a modular system, customers build their Synchtank platform by selecting the features that best solve their needs.
We know that choosing the right modules can be somewhat overwhelming, but it doesn’t have to.
To aid this process, we have put together the following guide, explaining how to build your Synchtank platform depending on who you are and what you do.
The Starting Point: Core Platform
Let’s begin by taking a look at the functionality of our Core Platform, the foundational level of the Synchtank offering, included in every client package.
The Synchtank system is split between a client-facing website and an administrative backend system. Every Core user gets:
A fully branded and customizable client-facing website that makes catalog discovery simple and engaging.
Includes the ability to add specific pages such as About, Search, New Releases, Playlists, Features etc.
Your website can be public for anyone to find or for internal purposes only.
An admin system centralising your catalog into a searchable database segmented by Artists, Masters, Compositions, Albums and Playlists. Your catalog will also be enriched with:
Management tools for Import, Bulk Editing, Batch Ingest.
Metadata, Rights and Ownership information.
Album release option to manage release pipelines (Territory, Validity, Timezone & Pre-order terms included).
Contact and Organisation CRM-type lists.
System usage reporting for added visibility.
User permissions for confidentiality.
The Core Platform provides everything music rights holders and teams need to host, search, and manage their catalog every day. However, it unlocks its full potential in combination with some of our additional features.
Package Suggestions For Your Music Business
For specialized companies such as Record Labels, Music Publishers, Production Music Libraries or Broadcasters, our Core Platform is most effective with additional modules. Here are some package suggestions that we think would be useful for different example organisations, and why.
Please note this list is non-exhaustive, and all combinations are possible. Some businesses might be a combination of the categories below (e.g. a label might also be a publisher), so remember we are here to fit your specific needs!
For Record Labels
Our chosen package for Record Labels:
Core Platform +
Artist Portal: Popular amongst label A&R teams, the Artist Portal allows your roster to submit sound recordings, update metadata, and engage directly with you through a secure branded portal. You retain oversight by approving or denying submissions.
Sync Licensing: Our Sync Licensing module (SyncUp) enables Sync departments to track their pitches, approvals and licenses, while remaining connected to their broader catalog and rights data.
Data Delivery: A great all-rounder, Data Delivery allows users to create delivery packages containing assets and metadata they can send to registered endpoints in a variety of formats (custom CSV, S3, SFTP and DDEX-compliant). Deliver to DSPs, broadcasters, societies or any other destinations you require.
AI Search: One of our most exciting features, AI Search enhances music discovery with AI-powered search, smart metadata tagging and high-quality audio stems. It can be a useful way for in-house music supervisors to uncover hidden gems within their catalog.
Data Suite: Useful to understand how a label’s catalogs are performing. Data Suite allows Strategy, A&R and Sync teams to explore trends, build dashboards and turn complex data into actionable insights.
Learn more about Data Suite here
For Music Publishers
Our example package for Music Publishers:
Core Platform +
Royalty Management: A good choice for Music Publishers looking to track and manage royalties with accuracy. This module connects rights, repertoire and royalty data in one place to streamline processing, statement generation and payment accuracy.
Sync Licensing: SyncUp allows Sync teams to monitor opportunities, send quotes, generate licenses, and manage the whole deal pipeline with the visibility of a CRM. Built around the way sync deals actually work, it connects directly to your catalog, metadata and rights information.
Data Delivery: For Music Publishers looking to deliver to partners, platforms or networks. Data Delivery creates packages with your assets and metadata and sends them to pre-planned endpoints in whichever format needed (custom CSV, S3, SFTP, DDEX-compliant formats…).
Micro-Licensing: Perfect for Music Publishers looking to implement a new revenue stream, Micro-Licensing enables smaller, repeatable license purchases available on your Synchank website.
AI Search: AI Search supercharges creative workflows, allowing clients to quickly explore a Publishers’ catalog with AI, smart metadata tagging and automatically created audio stems.
Learn more about AI Search here
For Production Music Libraries
Our suggested package for Production Music Libraries:
Core Platform +
AI Search: AI Search helps Production Music Libraries make their catalog instantly discoverable with AI-powered search, smart metadata tagging and high-quality audio stems.
Sync Licensing: SyncUp is a CRM built specifically for managing your sync licensing. It’s great for Libraries looking to track sync opportunities, send quotes, generate licenses, and manage the whole deal pipeline in one place.
Micro-Licensing: The best way to supercharge your sync licensing. Micro-Licensing creates a new revenue stream for Music Libraries by automating self-service license purchases directly from your branded front-end.
Royalty Management: For Production Music Libraries who want to manage their full royalty lifecycle in one system. Equipped to assist you from registration to statement processing.
Data Suite: An effective way to visualise data across catalogs, licensing, royalties, search activity, and external platforms. Explore the performance of your Production Music Library in detail.
Learn more about Data Suite here
For Broadcasters, Networks & Studios
Our chosen package for Broadcasters, Networks & Studios:
Core Platform +
Productions & Cue Sheets: Created for Broadcasters and Networks, Cue Sheets automates cue sheet generation and tracking to ensure accuracy and compliance with PROs, licensors, and industry standards. Even across multiple territories.
Library Ingest: Synchtank’s Library Ingest module brings music, metadata and assets from different libraries into one central environment, with automatic ingestion helping Broadcasters keep content available without manually managing each library individually.
Data Suite: Get deep insights into asset usage, licensing activities, and ROI across productions with customisable dashboards and more than 40 chart types available without needing to code.
AI Search: For networks seeking the ideal track for any production, AI-powered music search, automated metadata tagging, and high-quality stems deliver endless creative possibilities.
Data Delivery: The ideal module to build reusable delivery configurations tailored to the metadata/format requirements of Broadcast and Network partners.
Learn more about Data Delivery here
Can't Find the Right Fit? Let's Build It.
If you don’t feel like your business fits any of these categories, that’s no problem. Our à la carte options give you total freedom to build a customized solution:
To map out your ideal platform, consider these questions:
1. What assets & rights models are you managing or using?
Publishing Rights & Compositions = Core Platform + Royalty Management + Sync Licensing
Sound Recordings & Master Assets = Core Platform + Data Delivery + AI Search + Sync Licensing + Artist Portal
Production Music Catalogs = Core Platform + Data Delivery + AI Search + Sync Licensing + Artist Portal + Library Ingest + Royalty Management
Third-Party Aggregation (of external repertoire) = Core Platform + Library Ingest + AI Search
2. What are your primary operational goals?
Maximize Licensing & Revenue = Core Platform + Sync Licensing + Micro-Licensing + AI Search + Data Delivery
Streamline Broadcast, Film & TV Workflows = Core Platform + Library Ingest + Cue Sheets
Speed Up Ingestion & Distribution = Core Platform + Library Ingest + Data Delivery
3. What systems are you looking to replace or streamline?
Disjointed Databases & Spreadsheets = Core Platform acts as your single source of truth for all metadata, rights ownership, contact management, and client discovery.
Manual Delivery & Ingestion Workflows = Connect Library Ingest and Data Delivery to eliminate manual file management and automate end-to-end delivery pipelines.
We hope you found this guide helpful. Software should adapt to your business, not the other way around.
Whether you just need our Core Platform, or a custom combination of modules, our team is ready to map out a personalized demo tailored to your business goals.
Ready to explore further? Head over to our Features Page to look closer at individual tools, or reach out to us directly to build your Synchtank platform.
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