The Synchtank 2020 Round Up

As the year comes to a close we’ve put together the Synchtank Round Up 2020, a collection of some of the best Synchblog content and our key business highlights.

Head here to read the full round up, which includes the following foreword from Synchtank’s Chief Business Officer, Chris Cass:

Despite everything happening in the world (don’t mention the p-word) 2020 turned out to be the most successful in Synchtank’s history. New clients, new partners, new solutions (including IRIS, our music publishing royalty platform) and new team members all helped drive our revenue growth to its highest levels ever. Congratulations to the team for all their contributions and thank you to our clients and partners for your continued business.

In 2020 we saw yet again the requirements for ever- more sophisticated rights and data management systems demanded by industry players that use music in their business. Increasingly we have seen how these have to be flexible enough for rapid, low risk implementation yet have the ability to tightly integrate with multiple big data, finance and royalties platforms – including our own.

All of this as the entertainment world continues its inevitable global shift from physical to digital and linear to on-demand causing an explosion in data volumes. It was highly satisfying to see Synchtank being in a position to configure software to meet such needs – though of course there were some disappointments too when budget wasn’t quite there.

The creation and consumption of UGC is a phenomena that continues to grow as Jon Bahr explains in a Synchblog article below. The role our software plays supporting CD Baby and other similar Synchtank clients such as United Masters, who are both specialists in providing added value services to the self-published writer and self- recorded artist, is something we are pleased to enable.