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Home Authors Clare Everson

Author

Clare Everson

Analysis Interviews
Music and Messaging in This Year’s Christmas Ad Campaigns
by Clare Everson Dec 11, 2020
Music and ad professionals take us behind the scenes of this year’s festive campaigns and the unique challenges they faced in relating to audiences this Christmas.

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Join us next Wednesday to see SyncUP, our new #syn

Join us next Wednesday to see SyncUP, our new #synclicensing workflow tool, in action alongside powerful AI search tools from AIMS API! Save your seat now 🔗 inbox bio #musicbusiness #musicsearch #musicai

AI as a tool, not a replacement?! It will come as

AI as a tool, not a replacement?! It will come as a surprise to no one that artificial intelligence will continue to dominate headlines this year. However, the prevailing sentiment is that it will take a more supportive role rather than a disruptive one in 2024… Read our latest article on Anticipating the future of music and media to see what lies ahead in 2024! 🔗in bio #musicindustry #mediaindustry #musicbusiness

Check out our Synchtank 2023 Round Up which highli

Check out our Synchtank 2023 Round Up which highlights our developments across the year and the very best #Synchblog content, from interviews with leading executives to in-depth analysis and coverage of industry trends 🔗 in bio #musicindustrynews #musicbusiness #music2023

Cutting-edge AI technologies are revolutionizing t

Cutting-edge AI technologies are revolutionizing the way we search and maximize value from catalogs. In our latest #Synchblog we delve into the significance of these solutions in the ever-evolving sync industry. Read the full article now 🔗 link in bio #AI #metadata #musicsearch #synclicensing

We recently interviewed the key players in the ind

We recently interviewed the key players in the industry who shared their insights into the impact of the strikes, new trends, new challenges, and areas from improvements for the music sync world. Link in bio 🔗 #musiclicensing #musicsync #musicbusiness #synclicensing #crm

Earlier this month we hosted cocktails at @dreamho

Earlier this month we hosted cocktails at @dreamhollywood to celebrate our partnership with @trevannatracks! 🍸🌆 Thanks to everyone who came out for making it a fantastic evening! 🔗 in bio for more 📸 Photos by @alisa_copenhaver_photography #musicindustry #mediaindustry #entertainmentindustry #musicbusiness #musicbiz #musictech #synchtank #trevanna #synclicensing #musicsupervisor #musicsupervision #musiclicensing

Thanks to the @thepmamusic for a great #pmc2023! W

Thanks to the @thepmamusic for a great #pmc2023! Who took home one of our metadata caps? #metadata #productionmusic #librarymusic #musictech #filmmusic #tvmusic #synclicensing #musicsupervisor #musicsupervision #musiclibrary #musicpublishing #musiclicensing #musicindustry #musicbiz #musicbusiness

📣 We’re excited to announce that we are partn

📣 We’re excited to announce that we are partnering with @trevannatracks to streamline music and media workflows! 🎵🎬 Link in bio for details 🔗 #musicindustry #mediaindustry #musicbusiness #synclicensing #musicsupervisor #musicsupervision #musicsupervisors #soundtrack #musictech #musicbiz #musicnews

@thatpitch_ was created to bring more licensing op

@thatpitch_ was created to bring more licensing opportunities to independent artists, enabling them to distribute their music to the world’s top music libraries and take home 100% of their earnings. In our latest #Synchblog founder @markeckert takes us through the evolution of the platform and how the technology has scaled to bring more value to artists and music libraries alike. Link in bio 🔗 #musiclibraries #thatpitch #musicdistribution #musicbusiness

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Bo

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Book a meeting with us ➡️ bitly.synchtank.com/pmc #productionmusic #musicindustry #musicbusiness #musiclicensing #synclicensing #musiclibrary #musiclibraries #pmc #productionmusicassociation #licensing #musicbiz #musicconference

🚀 Discover how we helped @unitedmasters superch

🚀 Discover how we helped @unitedmasters supercharge their catalog management & licensing in our new case study 🔗 in bio #musiclicensing #synclicensing #musicsync #unitedmasters #musicindustry #musicbusiness #licensing #synchtank #rightsmanagement #recordlabel #labelservices #artistservices #musicpublishing #sync #microlicensing

Emma and Meg will be attending the Future Music Fo

Emma and Meg will be attending the Future Music Forum Barcelona in 2 weeks! Let's meet ⏩ link in bio #musicindustrys #fmfbarcelona #fmf2023 #futuremusicforum

We recently caught up with Dan Hosteler, Head of M

Last weekend, Jake Ramirez attended the Guild of M

Last weekend, Jake Ramirez attended the Guild of Music Supervisors event in LA - check out some snaps below 📸🎬👇 big up @mrchuckd_pe of Public Enemy for the selfie! #GMSCon2023 #GMSConference #MusicSupervisorsConference #MusicSupervisors #LA #musicevent #musicbusiness

@jemiliomoralesq, Managing Director of Puerto-Rico

@jemiliomoralesq, Managing Director of Puerto-Rico based music powerhouse @rimaspublishing, recently sat down with #Synchblog’s @emmamarygriffiths to discuss the future of Latin music, publishing challenges, battling AI Bad Bunnies and much more… 🔗 Link in bio for the full read #musicpublishing #latinmusic #badbunny #rimaspublishing #rimasmusic #AI #AImusic

Our client spotlight with @wcpmus’s Alec Sharpe

Our client spotlight with @wcpmus’s Alec Sharpe has made the front page of the latest Film & TV Music Guide! 🎥📰 #productionmusic #warnerchappell #synchtank #musictech #musiclicensing #musicindustry #musicsupervisor #musicsupervision #synclicensing #musicbusiness #production #media

TuneCore recently struck a first of its kind AI pa

TuneCore recently struck a first of its kind AI partnership with musician @Grimezsz 🤖🎸 ➡️ In our latest feature we catch up with CEO @andreeagleeson to discuss this new project and and the impact of AI on music distribution 🔗 in the usual place #aimusic #musicdistribution #musicbusiness #musicindustrynews

✨ Client Sync Spotlight: @peermusic ✨ Craig Cu

✨ Client Sync Spotlight: @peermusic ✨ Craig Currier, VP Director of Advertising Markets at peermusic talks through their recent sync with Jon Mero who not only had his track ‘Time to Celebrate’ in the latest Rooms To Go commercial, but also featured in the spot. 🔗 in bio #synclicensing #musiclicensing #peermusic #musicbusiness #roomstogo #jonmero

🚨🗞️ Music Business Worldwide’s latest qu

🚨🗞️ Music Business Worldwide’s latest quarterly publication features insight into key #musiclicensing trends & challenges from our marketing leader @emmamarygriffiths! Check out our latest report for more details on this subject at synchtank.com/reports #musicindustry #musicbusiness #synchtank #synclicensing #musicsupervisor #musicsupervision #musicsupervisors #musicrights #musicbusiness #musicbusinessworldwide #musicnews

✨ Client Sync Spotlight: ✨ We spoke to @analen

✨ Client Sync Spotlight: ✨ We spoke to @analenuzza, VP - Creative Sync, Licensing & Soundtracks at @WarnerMusic’s @elektramusicgroup to discuss #SamRyder’s “Fought & Lost” & #BrandiCarlile’s “Home” being created for the third season of Ted Lasso! ⚽ 🔗 Link in bio #synclicensing #musiclicensing #tedlasso #warnermusic #musicsupervisor

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