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Home Authors Clare Everson

Author

Clare Everson

Analysis Interviews
Music and Messaging in This Year’s Christmas Ad Campaigns
by Clare Everson Dec 11, 2020
Music and ad professionals take us behind the scenes of this year’s festive campaigns and the unique challenges they faced in relating to audiences this Christmas.

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@thatpitch_ was created to bring more licensing op

@thatpitch_ was created to bring more licensing opportunities to independent artists, enabling them to distribute their music to the world’s top music libraries and take home 100% of their earnings. In our latest #Synchblog founder @markeckert takes us through the evolution of the platform and how the technology has scaled to bring more value to artists and music libraries alike. Link in bio 🔗 #musiclibraries #thatpitch #musicdistribution #musicbusiness

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Bo

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Book a meeting with us ➡️ bitly.synchtank.com/pmc #productionmusic #musicindustry #musicbusiness #musiclicensing #synclicensing #musiclibrary #musiclibraries #pmc #productionmusicassociation #licensing #musicbiz #musicconference

🚀 Discover how we helped @unitedmasters superch

🚀 Discover how we helped @unitedmasters supercharge their catalog management & licensing in our new case study 🔗 in bio #musiclicensing #synclicensing #musicsync #unitedmasters #musicindustry #musicbusiness #licensing #synchtank #rightsmanagement #recordlabel #labelservices #artistservices #musicpublishing #sync #microlicensing

Emma and Meg will be attending the Future Music Fo

Emma and Meg will be attending the Future Music Forum Barcelona in 2 weeks! Let's meet ⏩ link in bio #musicindustrys #fmfbarcelona #fmf2023 #futuremusicforum

We recently caught up with Dan Hosteler, Head of M

Last weekend, Jake Ramirez attended the Guild of M

Last weekend, Jake Ramirez attended the Guild of Music Supervisors event in LA - check out some snaps below 📸🎬👇 big up @mrchuckd_pe of Public Enemy for the selfie! #GMSCon2023 #GMSConference #MusicSupervisorsConference #MusicSupervisors #LA #musicevent #musicbusiness

@jemiliomoralesq, Managing Director of Puerto-Rico

@jemiliomoralesq, Managing Director of Puerto-Rico based music powerhouse @rimaspublishing, recently sat down with #Synchblog’s @emmamarygriffiths to discuss the future of Latin music, publishing challenges, battling AI Bad Bunnies and much more… 🔗 Link in bio for the full read #musicpublishing #latinmusic #badbunny #rimaspublishing #rimasmusic #AI #AImusic

Our client spotlight with @wcpmus’s Alec Sharpe

Our client spotlight with @wcpmus’s Alec Sharpe has made the front page of the latest Film & TV Music Guide! 🎥📰 #productionmusic #warnerchappell #synchtank #musictech #musiclicensing #musicindustry #musicsupervisor #musicsupervision #synclicensing #musicbusiness #production #media

TuneCore recently struck a first of its kind AI pa

TuneCore recently struck a first of its kind AI partnership with musician @Grimezsz 🤖🎸 ➡️ In our latest feature we catch up with CEO @andreeagleeson to discuss this new project and and the impact of AI on music distribution 🔗 in the usual place #aimusic #musicdistribution #musicbusiness #musicindustrynews

✨ Client Sync Spotlight: @peermusic ✨ Craig Cu

✨ Client Sync Spotlight: @peermusic ✨ Craig Currier, VP Director of Advertising Markets at peermusic talks through their recent sync with Jon Mero who not only had his track ‘Time to Celebrate’ in the latest Rooms To Go commercial, but also featured in the spot. 🔗 in bio #synclicensing #musiclicensing #peermusic #musicbusiness #roomstogo #jonmero

🚨🗞️ Music Business Worldwide’s latest qu

🚨🗞️ Music Business Worldwide’s latest quarterly publication features insight into key #musiclicensing trends & challenges from our marketing leader @emmamarygriffiths! Check out our latest report for more details on this subject at synchtank.com/reports #musicindustry #musicbusiness #synchtank #synclicensing #musicsupervisor #musicsupervision #musicsupervisors #musicrights #musicbusiness #musicbusinessworldwide #musicnews

✨ Client Sync Spotlight: ✨ We spoke to @analen

✨ Client Sync Spotlight: ✨ We spoke to @analenuzza, VP - Creative Sync, Licensing & Soundtracks at @WarnerMusic’s @elektramusicgroup to discuss #SamRyder’s “Fought & Lost” & #BrandiCarlile’s “Home” being created for the third season of Ted Lasso! ⚽ 🔗 Link in bio #synclicensing #musiclicensing #tedlasso #warnermusic #musicsupervisor

Are you heading to LAMC? Catch up with our Founder

Are you heading to LAMC? Catch up with our Founder Joel T. Jordan - he’s always up for talking about all things music, media and broadcasting! Check out his diary here: bitly.synchtank.com/lamc - link also in bio #lamc #newyork #musicbusiness #mediaindustry #music #media #broadcasting

We recently caught up with @concordmusicpub sync e

We recently caught up with @concordmusicpub sync execs Brooke Primont and Adam Gardiner to take the temperature of the global sync market - link in bio We discussed 2023 trends and the secret to Concord’s sync success! #musicbusiness #synclicensing #musicpublishing #musicinterview #synchblog

The Synchtank team spent last week in NYC attendin

The Synchtank team spent last week in NYC attending various publishing and #IndieWeek events. Great to catch up with clients and friends to talk all things rights, licensing and royalties! 📸 Here are some snaps from the week #musicindustry #musicbusiness #newyork #musicpublishing #musicclearance @a2im

The Synchtank team is in NYC for various publishin

The Synchtank team is in NYC for various publishing and #IndieWeek events! 🍹 Have a drink on us! RSVP for our Tuesday mixer: bitly.synchtank.com/myxer 👋 Let's meet to talk rights and royalty solutions #musicindustry #musicpublishing #a2imindieweek #recordlabels

We spoke to CEO of JKBX (Jukebox), Scott Cohen, on

We spoke to CEO of JKBX (Jukebox), Scott Cohen, on his new venture and the opportunities this creates for the industry. Check out the full interview on our #synchblog #musicrights #investment #musicindustry

✨ Client Spotlight ✨ We recently sat down with

✨ Client Spotlight ✨ We recently sat down with Alec Sharpe, Head of Business Development & Operations at our client Warner Chappell Production Music, to talk about global expansion, industry challenges, and tech innovation. #musicindustry #innovation #productionmusic #musicbusiness #warnerchappellproductionmusic

This week kicks off Canadian Music Week in Toronto

This week kicks off Canadian Music Week in Toronto 🇨🇦 Joel T. Jordan will be around all week before his panel feature on Saturday, book a meeting with him to talk all things tech and music 🎵 Link in bio #musicbusiness #CMW2023

💕🧦 Meet the Pink Sox! Sponsored by Synchtan

💕🧦 Meet the Pink Sox! Sponsored by Synchtank and based in NJ, you’ll find this baseball team scoring in every inning with Synchtank pink socks and branded Synchtank tops ⚾️ This team is on fire and coming soon to a pitch near you 🔥 #sponsored #Synchtank #pinksox #baseball

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