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Home Authors Clare Everson

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Clare Everson

Analysis Interviews
Music and Messaging in This Year’s Christmas Ad Campaigns
by Clare Everson Dec 11, 2020
Music and ad professionals take us behind the scenes of this year’s festive campaigns and the unique challenges they faced in relating to audiences this Christmas.

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You might find yourself wondering WTF does Synchta

You might find yourself wondering WTF does Synchtank actually do? 🤔 In a nutshell, we bring all your asset, rights, and monetization needs into a single platform. We help music and media companies like yours to improve efficiencies, save valuable time, and boost revenue growth ⏱️💸 The best part? Our platform works for every team in your business to connect licensing, rights, finance, and more. Talk to us today, link in bio #musicbusiness #music #synchtank #musicindustry

Metadata. Is. Everything. It's something every ar

Metadata. Is. Everything. It's something every artist or songwriter should obsess over, and yet there's a huge education gap in today's music industry. Fundamentally, metadata is the difference between getting paid and not getting paid. Poor quality metadata is the reason we're potentially sitting on $1 billion+ in black-box royalties. So, what's the solution? In this latest #Synchblog we speak to experts Mark Douglas (PPL), Emily White, Milica Smith (amra), and Jamie Dee Hart to learn how we can step up as an industry to better inform creators and change the game for royalty payments. We cover: 🎵 Why metadata is more important than ever before ✅ How new industry initiatives & tools are helping ⏩ Practical next steps to raise awareness Link in bio for the full article 🔗 #musicdata #musicindustry #musicians #songwriters #metadata

Sync departments are wasting time and money juggli

Sync departments are wasting time and money juggling multiple systems and re-keying data. Teams using SyncUP are seeing huge savings thanks to streamlined, automated workflows. Calculate your ROI today - 🔗 in bio #synclicensing #musiclicensing #musicindustry #musicsync #musicbusiness #recordlabel #musicpublishing #musictech

How is sync licensing evolving in 2024? We take th

How is sync licensing evolving in 2024? We take the pulse of the market by speaking to executives across the board. Most of the executives noted a downturn in TV and film production, highlighting the urgent need to capture more opportunities across more media types. 🔗 in bio #Synchblog #musicbusiness #musicbusinessnews #musicsync #musicsynchronization

Join us next Wednesday to see SyncUP, our new #syn

Join us next Wednesday to see SyncUP, our new #synclicensing workflow tool, in action alongside powerful AI search tools from AIMS API! Save your seat now 🔗 inbox bio #musicbusiness #musicsearch #musicai

AI as a tool, not a replacement?! It will come as

AI as a tool, not a replacement?! It will come as a surprise to no one that artificial intelligence will continue to dominate headlines this year. However, the prevailing sentiment is that it will take a more supportive role rather than a disruptive one in 2024… Read our latest article on Anticipating the future of music and media to see what lies ahead in 2024! 🔗in bio #musicindustry #mediaindustry #musicbusiness

Check out our Synchtank 2023 Round Up which highli

Check out our Synchtank 2023 Round Up which highlights our developments across the year and the very best #Synchblog content, from interviews with leading executives to in-depth analysis and coverage of industry trends 🔗 in bio #musicindustrynews #musicbusiness #music2023

Cutting-edge AI technologies are revolutionizing t

Cutting-edge AI technologies are revolutionizing the way we search and maximize value from catalogs. In our latest #Synchblog we delve into the significance of these solutions in the ever-evolving sync industry. Read the full article now 🔗 link in bio #AI #metadata #musicsearch #synclicensing

We recently interviewed the key players in the ind

We recently interviewed the key players in the industry who shared their insights into the impact of the strikes, new trends, new challenges, and areas from improvements for the music sync world. Link in bio 🔗 #musiclicensing #musicsync #musicbusiness #synclicensing #crm

Earlier this month we hosted cocktails at @dreamho

Earlier this month we hosted cocktails at @dreamhollywood to celebrate our partnership with @trevannatracks! 🍸🌆 Thanks to everyone who came out for making it a fantastic evening! 🔗 in bio for more 📸 Photos by @alisa_copenhaver_photography #musicindustry #mediaindustry #entertainmentindustry #musicbusiness #musicbiz #musictech #synchtank #trevanna #synclicensing #musicsupervisor #musicsupervision #musiclicensing

Thanks to the @thepmamusic for a great #pmc2023! W

Thanks to the @thepmamusic for a great #pmc2023! Who took home one of our metadata caps? #metadata #productionmusic #librarymusic #musictech #filmmusic #tvmusic #synclicensing #musicsupervisor #musicsupervision #musiclibrary #musicpublishing #musiclicensing #musicindustry #musicbiz #musicbusiness

📣 We’re excited to announce that we are partn

📣 We’re excited to announce that we are partnering with @trevannatracks to streamline music and media workflows! 🎵🎬 Link in bio for details 🔗 #musicindustry #mediaindustry #musicbusiness #synclicensing #musicsupervisor #musicsupervision #musicsupervisors #soundtrack #musictech #musicbiz #musicnews

@thatpitch_ was created to bring more licensing op

@thatpitch_ was created to bring more licensing opportunities to independent artists, enabling them to distribute their music to the world’s top music libraries and take home 100% of their earnings. In our latest #Synchblog founder @markeckert takes us through the evolution of the platform and how the technology has scaled to bring more value to artists and music libraries alike. Link in bio 🔗 #musiclibraries #thatpitch #musicdistribution #musicbusiness

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Bo

We’re in LA for the #PMC2023 in 2 weeks! 🌴 Book a meeting with us ➡️ bitly.synchtank.com/pmc #productionmusic #musicindustry #musicbusiness #musiclicensing #synclicensing #musiclibrary #musiclibraries #pmc #productionmusicassociation #licensing #musicbiz #musicconference

🚀 Discover how we helped @unitedmasters superch

🚀 Discover how we helped @unitedmasters supercharge their catalog management & licensing in our new case study 🔗 in bio #musiclicensing #synclicensing #musicsync #unitedmasters #musicindustry #musicbusiness #licensing #synchtank #rightsmanagement #recordlabel #labelservices #artistservices #musicpublishing #sync #microlicensing

Emma and Meg will be attending the Future Music Fo

Emma and Meg will be attending the Future Music Forum Barcelona in 2 weeks! Let's meet ⏩ link in bio #musicindustrys #fmfbarcelona #fmf2023 #futuremusicforum

We recently caught up with Dan Hosteler, Head of M

Last weekend, Jake Ramirez attended the Guild of M

Last weekend, Jake Ramirez attended the Guild of Music Supervisors event in LA - check out some snaps below 📸🎬👇 big up @mrchuckd_pe of Public Enemy for the selfie! #GMSCon2023 #GMSConference #MusicSupervisorsConference #MusicSupervisors #LA #musicevent #musicbusiness

@jemiliomoralesq, Managing Director of Puerto-Rico

@jemiliomoralesq, Managing Director of Puerto-Rico based music powerhouse @rimaspublishing, recently sat down with #Synchblog’s @emmamarygriffiths to discuss the future of Latin music, publishing challenges, battling AI Bad Bunnies and much more… 🔗 Link in bio for the full read #musicpublishing #latinmusic #badbunny #rimaspublishing #rimasmusic #AI #AImusic

Our client spotlight with @wcpmus’s Alec Sharpe

Our client spotlight with @wcpmus’s Alec Sharpe has made the front page of the latest Film & TV Music Guide! 🎥📰 #productionmusic #warnerchappell #synchtank #musictech #musiclicensing #musicindustry #musicsupervisor #musicsupervision #synclicensing #musicbusiness #production #media

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