Bas Grasmayer looks at three campaigns that used gamification to better engage and monetize an artist’s fanbase, and the new technologies enabling other musicians to adopt this approach.
Analysis
- Analysis
This Week In Music Royalties: SoundExchange/iHeartRadio Revenues Fall + Sony/Applebee’s Lawsuit
by Royalty Exchange May 05, 2017Our friends at Royalty Exchange round up and analyze the top news stories of the week in the world of music royalties.
We run through the latest and greatest in sync licensing and music supervision over the past fortnight, including the latest industry news, advice, and deals.
- Analysis
Projecting Trends: Reviving Old Ideas in the Face of New Opportunities
by Bas Grasmayer Apr 24, 2017How can we learn from early online music platforms like MySpace and Last.fm? Bas Grasmayer looks at how those services addressed particular behaviours more effectively than their current equivalents.
We run through the latest and greatest in sync licensing and music supervision over the past fortnight, including the latest industry news, advice, and deals.
- Analysis
This Week In Music Royalties: YouTube, More YouTube, Spotify for Artists, and the Prince Estate Mess
by Royalty Exchange Apr 21, 2017Our friends at Royalty Exchange round up and analyze the top news stories of the week in the world of music royalties.
- Analysis
This Week In Music Royalties: Carlin America Publishing’s Valuation, Blockchain Adoption, and Canadian PRO Mergers
by Royalty Exchange Apr 14, 2017Our friends at Royalty Exchange round up and analyze the top news stories of the week in the world of music royalties.
After last week’s announcement of a new deal between Univeral Music Group and Spotify, Bas Grasmayer examines the implications of windowed streaming releases.
We run through the latest and greatest in sync licensing and music supervision over the past fortnight, including the latest industry news, advice, and deals.
- Analysis
This Week In Music Royalties: Music Biz Goes To Washington, Spotify Capitulates, and ASCAP Cashes In
by Royalty Exchange Apr 07, 2017Benom Plumb, Assistant Professor of Music Industry Studies at the University of Colorado Denver, reviews the biggest stories of the week affecting music royalties.
- Analysis
Projecting Trends: The Music Industry’s Quest for Consumer Data
by Bas Grasmayer Mar 27, 2017Bas Grasmayer looks at how the music industry has been collecting and understanding consumer data over the years, and how that data is being used.
- Analysis
Projecting Trends: Is the Music Industry Coming to Terms with Mental Health?
by Bas Grasmayer Mar 13, 2017Bas Grasmayer takes a look at one of the most important issues at the heart of the music business: mental health.