Having lived and breathed life as a new artist, signed to Virgin EMI in the early noughties and most recently as the co-lead of Global Sync at Warner Music Group, I’ve always been intrigued by the shifting dynamics of sync opportunities.
3rd edition of ‘Anticipating the Future of Music & Media’, where we seek out all the publications, blogs & expert opinions on what lies ahead for the industry in 2026.
As we close out the final quarter of 2025, we’re back to our music publishing catch up where we’ve curated the essential news from the last few months.
Sampling gets spooky as Synchtank's Kriss Thakrar breaks down some of the scariest horror movie samples in songs.
It's Halloween and that gives us a great excuse to write about music in scary films (and eat anything containing sugar). Some of the songs are downright creepy in their own right, some were corrupted by the film. Here's our top 10:
We are back with this quarter's publishing catch up, with the latest music publishing news, including; acquisitions, signing, funding, facts and figures, new hires, and more.
This article delves into the divide between creative and commercial, offering practical strategies for both sides.
This article will demystify some of the most frustrating aspects of sync licensing; fragmentation of rights and MFN clauses.
While artists, DJs, & producers heavily influence our listening preferences, they often do so without receiving direct financial recognition.
We attended MediaTracks' “Pride in Sync” event, with a panel centered around trans experiences in music sync - check out the key takeaways.
MIDiA Research has just launched its second annual songwriter report and we've highlight some key findings.
Q2 2025 has come to a close and we are back with this quarter's publishing catch up, where we collate the latest music publishing news
Our latest report exposes the disjointed processes behind sync clearance and identifies solutions to key challenges.
Our new report delivers the most comprehensive analysis of the music publishing industry from the perspective of those leading it and the songwriters it serves.
Our comprehensive new report examines the challenges music publishers are facing with regards to rights, royalties and payments in the digital age.
Hearing their point of view on the different sectors, juggling projects, and their biggest challenges gave us invaluable insight into how their world works...
In this interview, we sit down with Megha Godwani, Head of Sync & Licensing (India), and Pete Beck, Global Head of Sync at Believe.
In this article we interviewed four music supervisors to hear from their point of view the challenges they face and how we can keep them happy and support their roles, like they support ours every day.
WMG has had a fabulous summer of syncing music to huge sports moments, so we sat down with Carly Reid to discuss how her and her team have seen such great success in sport this year.
We examine the platform's rising influence, music licensing hurdles, and its untapped potential to shape the creator economy's future.
Our latest article is a bit of a different one. We’re excited to welcome our new Friend of Synchtank, RoEx!
With the 2026 Clio Music Awards fast approaching, we caught up with Michael Kauffman, Executive Director of Clio Music, to get an inside look at what’s ahead for the program.
Cue sheets are an integral part of the music industry but what does that really mean and why are they so important?
We spoke with Jakob Höflich, co-founder and CMO of Cyanite, about creativity, AI, emotional shifts in club music and what it means to make sense of music in an age of abundance.
We celebrate female-identifying music industry leaders breaking barriers, pushing boundaries, and shaping the future.
We speak to Travis Terrell, co-founder of Soundstripe, about his journey, emerging trends, and what’s next for sync music.
From falling into the industry straight after college to exploring every aspect of music supervision, Neill shares his experience, challenges and his thoughts on the future of music licensing.
Whether you're planning to volunteer, donate, or simply keep them in mind for the future, here are 23 music charities that perhaps might not already be on your radar...
In our latest article, we talk about how catalog resurgence is an injection of life that can transform an archive into an accelerator, reaching millions of new, younger fans overnight and driving sustained, high-value streaming revenue.
What's the long tail? The long tail is the 100's, nay 1,000's, of low-value sync licenses that just aren't being fulfilled.
Catch up on the latest music industry news, insights and trends - check out these 10 newsletters covering key topics from the digital music sector to marketing and sync.
Metadata lives and breathes across everything we do, but what does it actually mean and how does it affect those working in music?
We run through the importance of registering your artist or band name as a trademark, and the 5 key details that you should be aware of.
We have joined forces with UnitedMasters and AIMS to co-host a live webinar on Thursday 18th September 2025, 12pm(EST), 9am(PST), 5pm(GMT).
When deciding how to manage your catalog, user permissions is an important factor to take into account.
In this blog we cover what metadata is, why it metadata search matters and the tech that can help you get there.
Understanding and correctly implementing DDEX standards is critical to the way music metadata is shared, royalties are tracked, & revenue flows through the digital music ecosystem.
In a world where anything can be googled, people and businesses alike are held to a higher standard than before, where the larger your online presence, the more trustworthy something is seen as.
We run through some key ways to leverage tools to optimize your playlists and pitches and step up your sync game.
