The Super Bowl is a momentous occasion for the music and advertising world, with pricing for individual syncs this year varying from $100,000 to upwards of $750,000. Without further ado, we bring you the highlights of the Super Bowl LII sync coverage in one place.
The Top 5 music syncs of the 2018 Super Bowl (Music Week)
The Super Bowl is not just the most important day in the NFL, nor is its coveted half-time set just about as fine a platform for an artist to present themselves to the world as can feasibly be said to exist. In the world of advertising, it is essentially the most important day. Period.
‘Hip-hop artists are being recognised by major brands’: Inside Sony/ATV’s huge Super Bowl syncs (Music Week)
Sony/ATV has played a key role in the 2018 line-up of Super Bowl commercial, and more than half of the songs licensed by Sony/ATV this year are 100% controlled by the company. Here, Brian Monaco, president, global chief marketing officer, Sony/ATV, talks Music Week through some of the biggest syncs….
The 5 Best Music-Driven Super Bowl Commercials Of 2018 (Forbes)
This year’s best music uses range from reimagined classic songs, to sing-along style lip-syncing. Even though a famous nostalgic song could cost mid-to-high six figures to license, when placed correctly, it positively impacts our experience as viewers. As seen below, music can bring us to tears, whether that’s through emphasizing emotional depth or playing into comedic irony.
Songs for Screens: Super Bowl Synchs Are Roaring Toward a 25% Revenue Increase for Top Publishers (Variety)
The Super Bowl isn’t just the biggest event in sports or TV ratings, with over 111 million people tuning into the 2017 telecast. It’s also the most lucrative event of the year for music licenses, with synch revenue at the top four music publishers up as high as 25% year-over-year. Pricing for individual synchs this year is varying from $100,000 to upwards of $750,000, depending on length of use, previous licenses for the song and notoriety of the artist.
Meek Mill Was The Real Winner Of The Super Bowl (MTV)
Meek Mill said it best, “I used to pray for times like this.” Tonight (February 4), the Philadelphia Eagles won their first Super Bowl in franchise history and the moment was soundtracked by one of the most inspirational songs in hip-hop history.
Making Sense Of The Super Bowl’s Musical Moments (NPR)
A strained “Star-Spangled Banner,” a decaf flat white of a halftime show, an understated show of solidarity and, of course, the advertisements: If nothing else, Super Bowl LII’s musical moments were legion. Here are the ones that caught NPR Music’s ears over the course of the night.
Super Bowl Soundtrack: How the Music Industry Gets In the Game (AdAge)
“It’s the most important appearance an artist can make all year,” says John Sykes, president of entertainment enterprise at iHeartMedia. “Artists see it as an opportunity, as the one place to reach large diverse audiences to sell records, launch tours, and define and bolster their brands.”
Prince, Justin Timberlake, Ad Songs Score Big Spotify Spikes After Super Bowl (Variety)
In addition to Justin Timberlake’s catalogue getting a large streaming boost, several songs featured in ads during the game saw some big gains as well:
- Squarespace / Will Powers – “Adventures in Success” (671%)
- Budweiser / Skylar Grey – “Stand by Me” (408%)
- Lexus / Run The Jewels – “Legend Has It” (92%)
- Doritos and Mountain Dew / Missy Elliot – “Get Ur Freak On” (77%)
- Doritos and Mountain Dew / Chris Brown – “Look at Me Now” (72%)
- Kia / Aerosmith – “Dream On” (53%)