Film and TV
‘Atlanta:’ How Japanese Breakfast and Gil Scott-Heron Were Woven Into Show’s Rap-Centric World (Variety)
You’d think Donald Glover’s FX series “Atlanta” would be a cakewalk for song placements — license a few Migos, Young Thug and Gucci Mane tracks and call it a day — but music supervisors Jen Malone and Fam Udeorji are anything but paint-by-numbers.
Advertising
2022’s Music+Sound Awards winners revealed (Little Black Book)
The best of the world’s advertising music, sound and sync talent have been celebrated and honoured for their exceptional work and creativity over the last year.
ESPN and Atlantic Records join forces to Soundtrack the 2022-23 NBA Season (ESPN Press Room)
Kicking off the campaign is a remix of “My Friends,” the new single from globally renowned music superstars and West Coast legends, Ty Dolla $ign and Mustard.
Gaming
‘Overlooked and Underappreciated’: Video Game Music Finally Gets Its Own Grammy Category (Variety)
February 2023 will be the first time a composer will walk away with a Grammy for scoring a video game. And many in the creative community are saying “it’s about time.”
Composer Nainita Desai Interview: Immortality (Screen Rant)
Desai’s music hinges on variations of a few main themes, each bringing the player-driven exploration of Immortality’s story to life.
Business
How syncs supercharge your fans: insights from Spotify for Artists and Netflix (Spotify for Artists Blog)
As our new Fan Study: Catalog Edition shows, there are many examples of sync placements driving listeners far beyond the featured song, deep into the artist’s whole catalog.
Is sync the new radio? ‘Running Up That Hill’ is the tip of the iceberg (Digital Music News)
Arguably, sync is assuming the role of traditional radio given the massive promotional lift enjoyed by songs played on TV shows, viral TikTok videos, and Hollywood blockbusters.
Syncs to streams: how to maximize your music’s on-screen potential (Spotify for Artists Blog)
Here’s what goes into a great sync and how you can convert new listeners into long-term fans when you land one.
Audio Network taps Figaro to improve its search results (Music Ally)
Audio Network will be applying Figaro’s AI to “learn continuously about Audio Network’s catalogue of music and the language used to describe it, in the process shaving countless hours off classification and making search terms even more relevant.”
Jobs
Music Supervisor / Producer – SIREN (London)
You will already have a strong track record of finding new artists and composers to work with / nurture and enjoy sharing these new discoveries with the team.
Music Taxonomy Researcher – AIMS API (Prague, Remote)
We believe your expertise and love for music will help our product and our clients find the right songs faster, and sort them in meaningful ways.
Subscribe
Get the latest Synchblog posts + key industry news in your inbox every week.
Subscribe now ⬇️
